The Eden Hotel
Concept Manifested by Natasha Jane Hussein
Concept Developed in 2017
For Frame Magazine, The Challenge
Why did we design this concept?
The Eden Hotel aims to create a hospitality experience which allows visitors to express what home means to them externally whilst facilitating personal exploration. Traditional hospitality environments are an excellent place to rest, recharge and explore. However, the environments are often static, grounded in one aesthetic and customer segmentation is often quite broad. Guests rarely have the opportunity to have personal agency or any effect on their surrounding environment, which keeps them feeling like ‘guests’, rather than being at ‘home.’ Piano’s aren’t there for the intention of being played by the guests, the aesthetic is fairly uniform, fountains are not there for guests to splash about in but serve as a backdrop to a meal and there is limited interactivity between the objects in the environment and the people in it.
What is home?
Though ideas of home are associated with objects and environments, when we scratch beneath the surface we see that ‘home’ transcends artefacts, spaces or services. Home is a mental construct composed of four foundational elements: security, familiarity, community and a sense of longing. Home then, is as much about the past and the identity formed through it as it is about the possibility of self actualisation and hopes for the future. The union between who one was, is and hopes to be serves as motivation for exploration, nomadism and even a permanent relocation to another country. To feel at home, then is both an internal and external experience. The internal experience comes both from a persons past, their hopes for the future and finally the frequently overlooked feeling of being at home in oneself — a place of self knowledge and courageous self exploration.
Who is this concept aimed towards?
This multi-sensory approach to a hospitality environment creates a personalised, vibrant experience for a creative, discerning traveller that better facilitates them accessing ‘feelings of home.’
Upon booking friends of the hotel will be able select their rooms in accordance to a short assessment. We match them to the room in accordance to their aesthetic experience and what they would like out of their stay. Below is a living space created with the more creative traveller in mind, so that they have a space in which to paint, draw and design that is separate from their living quarters. Should they want separation from their bedroom the glass panels fog up, providing the sensation of a bedroom only.
Above: Room with adjacent art studio produce with the creative traveller in mind.
Using principles of biomimetics, we will be able to create an environment that is naturally interactive as opposed to having the harshness often associated with technologically induced interactivity. I have intention for a vibrant environment that gives rise to a vibrant stay. For example, a checkin desk that has a fluid design that changes with people walking past it, gives a subtle but meaningful brand experience as an introduction to the stay that their stay. For example the hummingbird appears to change colour as a consequence of possible crystal orientation.
Above: Lobby area with interactive patterning that responds to a persons country of origin so that they feel more at home.
Though staff in the hotel are able to bring their authentic character to the forefront, we will give them a toolkit to making people feel at home. This includes the art of ‘holding a guest in mind’. We treat our guests as friends. We will transcend ‘observing guests’ to crafting a way to holding their personal preferences in mind, whilst respecting boundaries — from books they read, to family, personal stories. Intention: stronger connection Why: When we are seen and heard for who we are, whilst having our boundaries honoured, we can feel truly at home. Conversations become more meaningful.
Guests will be offered a personal exploration menu. This is selection of activities that help guests learn more about themselves through trying activities they have never tried. This will include everything from art and sculpture; to how to taste your food more deeply and experience more pleasure when you are eating and; music.