I have long been fascinated by the hospitality industry because of their ability create experiences that have deep emotional resonance. Blessed with several guest touch points a great hotel has the ability to transform the daily experience of an individual, making them feel soothed, inspired, safe and even enhance the connections that they have with their family for the period with which they are there. I have often thought about how one can distill this essence into individual physical objects or into every experiences that we consider to be well a normal part of our surroundings. Can traffic lights be made more charming? Can a being stuck on a cramped bus become a source of satisfaction instead of aggravation? Can someone get the same emotional resonance in a t-shirt as they do staying in a hotel? I think it is possible if we think that way when we are making, thinking about the stories that we can tell and the stories that others will tell when they interact with what we have made. If we think about every interaction, the entire journey, not only from receiving but what other ripples that creates in the life of the owner, to their friends, family and community. My intention is to think more about that, and incorporate that into what I do.
Words by Natasha J. Hussein