- “Give people what they want.” — Following of trends, patterns and movements. How do we create something interesting in a space with a lot of noise?
- “People don’t know what they want.” — They may not say it because they don’t know it. Understanding subconscious desires and exceed expectations. I think this is a super great place to charm, surprise and delight.
- “People want the ‘wrong’ things. How do we create behavioural change?” — People’s behaviour cause certain problems to themselves and those around them. How do we reorient behaviour? Moreover, how do we lead change yet make it pleasurable for those we are encouraging change in. Can we make change enjoyable, exciting and memorable?
Words by Natasha J. Hussein